Paper Takeaway Bags: The Cheapest Branding Move Your Cafe Hasn't Made Yet

Your Customer Is Walking Your Ad

Every time a customer walks out of your cafe with a bag, they become a moving advertisement. If that bag is plain brown kraft with no branding, you just gave away free advertising space.

Custom paper takeaway bags are one of the most underutilised branding tools in the Indian food and beverage space. In Europe, paper bag branding is standard practice even for small cafes and bakeries. In India, most still treat it as an afterthought.

What Makes a Good Takeaway Bag

Three things matter: grease resistance, handle strength, and print quality. A bag that develops oil stains through the side is a bag that embarrasses your brand. Twisted paper handles hold up to 1 to 1.5 kg comfortably. Flat handles are better for heavier loads.

For baked goods, an inner liner of greaseproof or butter paper prevents moisture from softening the bag. Schmancy's butter paper and pouches range is specifically designed for this use case, with oil-resistant and vibrantly printed options starting at accessible price points.

The Unboxing Moment Happens at the Bag

Research across the global packaging industry consistently shows that customers decide their unboxing experience within the first 7 seconds of receiving an order. For takeaway, that moment is the bag. A well-designed paper bag with your logo makes the food feel more premium before they've even tasted it.

Custom paper bags work for cafes, cloud kitchens, home bakers selling at markets, and gifting businesses. The minimum order quantities at Schmancy are low enough to make this viable even for small operations.

Explore Schmancy's takeaway packaging at schmancy.in or write to info@schmancy.in to discuss custom printing options.