The 'Dhoom-Dhadaka' of Festive Packaging

The 'Dhoom-Dhadaka' of Festive Packaging

Sep 26, 2022Jheel Parekh

The hustle of festive packaging has started here at Schmancy and we are calling it Jashn - A Royal Collection!

So what is Jashn? Jashn is the Hindi term for celebration. Celebration of beauty & of elegance. Here is us, bringing to you our festive collection that has taken inspiration from the palatial walls of Indian palaces. Jashn is about celebration of being - about imagining ourselves to view the world from where the Maharajas did! From the Green Jharokhas to Jaalis - our prints and colours will allow you to transcend into an era which screams opulence and light!

This is the first-time ever we have used an inspiration so unique in our packaging design and to simply put - we are nervous. We are also a bit excited. Or maybe thrilled!

Please see below the three different patterns that have been used for the festive season. All of these come with fine window cuts and premium gold foiling to give a festive look on the boxes. 

Diwali Premium Packaging

You may also notice that there has been an effective use of repeated elements such as Diyas (lamps) - synonym for Diwali along with multiple differentiating factors including the colour combinations and window cuts. Well, a lot has gone in to designing and manufacturing of the boxes and now - a lot is going on in the promotions aspect as well.

Ladies & Gentlemen, presenting to you our festive collection - Jashn, A Royal Celebration. Have a look at the collection here and let us know what you think! From mithai boxes to dryfruit boxes to soaps & candle gift boxes - Jashn has it all! 

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