How Unboxing Became The New Marketing Tool For Brands

In a world dominated by screens, millions of videos are uploaded to social media platforms everyday. Interestingly, every month nearly 90,000 people type “unboxing” on YouTube and approximately 3,776,111 searches appear for unboxing posts on Instagram, according to global media insight 2023. 

“Unboxing” creates a big moment of how a brand’s contents are experienced! It’s the most influential content type driving purchase decisions today. At some point, each one of us have been led by a childhood instinct to ‘unbox the thrill’ of what’s inside. It is fun, works fast and is the best option of the sales funnel that helps the target audience to pry into details. 

All brands deserve that close-up spotlight to showcase their products. Which is why many top industries like D2C brands, e-commerce and tech companies, have inclined towards unboxing PR, subscription boxes and ads for real unpacking videos to evoke strong emotional connections with their brands. 

Did you know that 69% of consumers rely on genuine, engaging influencers recommendations. People aren't just buying products - they're buying real, relatable experiences that feel authentic and unscripted.

Today, customer unboxing video has become a core marketing tool and brand storytelling opportunity to reflect the values consciously. It is as powerful as the product itself because it directly contributes to honest reviews about how the customer feels about the brand and later, becomes a lead generating tool. 

Beyond physical boxes, thoughtfully curated unboxing videos are designed to surprise, delight and guide the customers with the product’s originality and uniqueness. From small and medium enterprises (SMEs) to entrepreneurs, leveraging a well-poised unboxing video is the marketing powerhouse to foster customer loyalty and engagement.It provides valuable product insights right before the final purchase decision is made

Do you want your unpacking to be meaningful? Smart packaging and personalization can help the consumers perceive and interact with your brand, seamlessly. Make every essential unboxing video moment memorable with a printed QR code on the outside of the packaging box for bespoke brand experience and transparency. 

Ready to make your smart packaging the next marketing move? Connect with us- https://schmancy.in/